Google's AI-Powered Business Calling Feature

On July 17, 2025, Google introduced an AI-powered business calling feature for U.S. users, designed to enhance the Google Search experience. This feature enables an AI agent to make phone calls to local businesses on behalf of users to retrieve specific information, such as store hours, product availability, or service details. The AI summarizes the call data and presents it to the user, streamlining the process of gathering real-time business information without requiring direct user interaction.

The business calling feature leverages Google’s advanced AI models, likely built on its Gemini framework or related technologies, to handle natural language processing and automated call interactions. This allows the AI to engage in human-like conversations with business representatives, ensuring accurate and relevant responses. The feature integrates seamlessly with Google Search, making it accessible via mobile or desktop queries.

For users, this feature saves time and simplifies the process of finding up-to-date business information, particularly for small or local establishments. Businesses may see increased visibility and customer engagement through Google Search, as the AI-driven queries could drive more traffic to their services. The feature is currently available only in the U.S., with potential for global expansion based on its success.

Google has emphasized that the feature prioritizes user privacy, with calls made anonymously and no personal user data shared with businesses. However, concerns about AI-driven automation replacing human interactions and the ethical implications of AI making unsolicited calls may arise. Google has not yet detailed how it will address potential misuse or business opt-out preferences.

The AI calling feature could potentially integrate with Google Maps, Google Assistant, or Google Business Profiles, further enhancing its utility for navigation and local discovery. Future updates may include multilingual support or expanded query types, such as booking appointments or checking wait times.

This feature positions Google ahead of competitors like Amazon’s Alexa or Apple’s Siri in the realm of AI-driven local search. By combining AI with real-time business interactions, Google strengthens its dominance in search and local services, potentially challenging traditional directory services and customer support systems.